Ten Blue Links No More: Dynamic Page Sizing

Most search engines still provide a fixed number of web links on the search results page, typically 10 blue links in addition to instant answers. But are 10 blue links the right number of links for all queries and scenarios? Intuitively it doesn’t seem so. For example, showing fewer search results in navigational queries may enable users get to their desired URL faster. Also, users may benefit from seeing more blue links when they return to...
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